Volume 2 | Issue 2 | June 2018
Journal of Applied Structural Equation Modeling |eISSN: 2590-4221|Volume 2 |Issue 2 |June 2018
ESTIMATING MODERATING EFFECTS IN PLS-SEM AND PLSc-SEM: INTERACTION TERM GENERATION*DATA TREATMENT
Jan-Michael Becker*, Christian M. Ringle and Marko Sarstedt
Page 1-21 | Abstract | Full Text PDF
PARTIAL LEAST SQUARE ANALYSIS ON MICRO ENTERPRISES’ INTELLECTUAL CAPITAL AND PERFORMANCE: THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING
Rohana Ngah*, T. Ramayah and Rahimah Sarmidy
Page 22-33 | Abstract | Full Text PDF
THE EFFECT OF CELEBRITY ENDORSER ATTRIBUTES, ISSUE INVOLVEMENT AND PERCEIVED SOCIAL SUPPORT ON ATTITUDE TOWARDS ORGAN DONATION REGISTRATION
Stephen Laison Sondoh Jr, Sharifah Nurafizah Syed Annuar*, Andreas Totu, Geoffrey Tanakinjald and Rayner Alfred
Page 34-48 | Abstract | Full Text PDF
ROLE STRESS AND ITS OUTCOMES: EVIDENCE FROM HOTEL INDUSTRY OF PAKISTAN
Asif Nawaz* and Kamran Yousaf Sandhu
Page 49-60 | Abstract | Full Text PDF
MULTIPLE INDIRECT EFFECTS OF CUSTOMER EQUITY IN TELECOMMUNICATION INDUSTRY
Xin Jean Lim*, Jun-Hwa Cheah and Kenny Guan-Cheng Teoh
Page 61-77 | Abstract | Full Text PDF
CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR
Sharifah Nurafizah Syed Annuar*, Stephen Laison Sondoh Jr, Andreas Totu, Geoffrey Tanakinjal and Rayner Alfred
Page 78-94 | Abstract | Full Text PDF
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