Vol 2 Issue 2 – June 2018

Journal of Applied Structural Equation Modeling |eISSN: 2590-4221| Volume 2 | Issue 2 |June 2018

ESTIMATING MODERATING EFFECTS IN PLS-SEM AND PLSc-SEM: INTERACTION TERM GENERATION*DATA TREATMENT
Jan-Michael Becker, Christian M. Ringle, Marko Sarstedt
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THE EFFECT OF CELEBRITY ENDORSER ATTRIBUTES, ISSUE INVOLVEMENT AND PERCEIVED SOCIAL SUPPORT ON ATTITUDE TOWARDS ORGAN DONATION REGISTRATION
Stephen Laison Sondoh Jr, Sharifah Nurafizah Syed Annuar*, Andreas Totu, Geoffrey Tanakinjal and Rayner Alfred
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MULTIPLE INDIRECT EFFECTS OF CUSTOMER EQUITY IN TELECOMMUNICATION INDUSTRY
Xin Jean Lim, Jun Hwa Cheah , and Kenny Guan-Cheng Teoh
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CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR
Sharifah Nurafizah Syed Annuara*, Stephen Laison Sondoh Jr, Andreas Totu, Geoffrey Tanakinjal and Rayner Alfred
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ROLE STRESS AND ITS OUTCOMES: EVIDENCE FROM HOTEL INDUSTRY OF PAKISTAN
Asif Nawaz* and Kamran Yousaf Sandhu
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PARTIAL LEAST SQUARE ANALYSIS ON MICRO ENTERPRISES’ INTELLECTUAL CAPITAL AND PERFORMANCE: THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING
Rohana Ngaha*, T. Ramayah and Rahimah Sarmidy
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