Journal of Applied Structural Equation Modeling, Volume 1 Issue 1 – Published online: 10 June 2017
THE DETERMINANTS OF PURCHASE INTENTION ON COUNTERFEIT SPORTSWEAR
Eugene Aw Cheng Xi, Universiti Putra Malaysia
Kenny Teoh Guan Cheng, Universiti Putra Malaysia
Corresponding Author: Eugene Aw Cheng Xi | Email: [email protected]
This study looks into the determinants of purchase intention on counterfeit sportswear based on Theory of Reasoned Action. This is a cross-sectional study and purposive sampling was applied. Survey data was collected from 200 respondents aged below 30. Using Partial Least Square Structural Equation Modeling (PLS-SEM), result indicated that attitude influences purchase intention on counterfeit sportswear, where attitude is predetermined by materialism and subjective norms but not integrity. Creating an environment which disfavor the attitude towards counterfeits is important in curbing counterfeits consumption issue.
Keywords: counterfeits, integrity, materialism, subjective norms, attitude
Citation: Xi and Cheng (2017), The determinants of Purchase Intention on Counterfeit Sportswear. Journal of Applied Structural Equation Modeling. 1(1), 13-26.
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